The Secret to Verbal and Visual Branding: A Case Study

The Secret to Verbal and Visual Branding: A Case StudyIt’s important to communicate both verbally and visually – with intentional branding. You really need to match the mood of your business, giving consideration to how you show up and noticing how people perceive you.

Your business presence is one of those things you better to start sooner rather than later. It’s so crucial to captivate the attention of your community – both online and in person.

Words and images, used together, can create a story of who you are in a way that pulls back the curtain for your tribe so they can see why your ideas are indispensable to them.

Never has this been so clear to me than after this year’s International Association of Yoga Therapists SYTAR conference – a 400+ person event…

Here’s what I noticed during the 4 day event:

On day 1, I hugged a lot of friends I’d met attending the same event a few years back. And a woman scheduled a follow-up call to continue the conversation about when we could begin a $10,000 private copywriting coaching package.

On day 2, I wore my hair up and people stopped recognizing me as the person on my workbook cover and 7-foot tall banners. Nothing sold that day…

The Secret to Verbal and Visual Branding - A Case StudyOn day 3, I switched from yoga cotton to Ralph Lauren purple branded dress and people started buying my $197 interactive copywriting manual Books That Sell You and $50 Epic Story Prompts card decks. And a woman started the process on the spot to get approval for me to teach an exclusive Writing That Converts to a world-famous botanical vegan skin care corporation.

On day 4 while walking down to my booth, I was stopped by 3 people within 3 minutes to tell me I’d forgotten to put on my “pretty red lipstick”. Besides selling out of books and decks, I was asked if I’d consider wholesaling my Epic Story Prompt cards to a rather large yoga therapy school since my cards are psychologically-based and unique.

The Secret to Verbal and Visual Branding - A Case Study - Moon Unit Zappa

(And I got to photograph Frank Zappa’s daughter, Moon Unit)

On the day after: I rest… and process… Soon, I’ll write my first love letter to the 60-ish people who handed me their email address at the event.

While some might call it an opt-in sequence – I’m actually going to write an opt-out sequence.

You see, I shared a table in thirds… with my dear friend and student, Nicole DeAvilla’s 2-Minute Yoga Solutions, dōTERRA essential oils, and me.

As an engagement campaign, we did a daily giveaway combining dōTERRA + Epic Story Prompts.

So I’m not going to assume they want to be on my list just because they entered the drawing to win goodies. I’ll invite them all to stay and I’ll create a clear opportunity for them to unsubscribe.

While traditional marketing is focused on quantity, I feel the golden ticket is in building quality.

Thank you for bringing your beautiful quality self into this community! Now, how will you choose to share your beautiful quality self with your community? What visual and verbal branding can you cultivate to show the real you to the world?


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  2. Yacon Root on September 2, 2017 at 7:53 am

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  3. Rosario on November 17, 2017 at 9:42 pm

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